DISNEY JUNIOR DRESS UP SUMMER CAMPAIGN
We used the power of our kids playful imagination and brought them into the world of our characters. All they need is friends, costumes and a... stick?
Role: Shoot Director, Offline Editor and Creative.
"Dress Up Summer" Campaign for Disney Junior which won GOLD at Promax UK for Best Children's Originated.
Award winning 60 second tv spot
We created and designed branding for the Dress Up Summer campaign that would be spread across the channel over the duration of summer. This included:
Bespoke Branding
Stunt and show specific promos
Bugs
Lower thirds
Idents.
We separated our key shows into "dress super, dress spooky, dress fancy and dress wild" and created branding accordingly.