DISNEY CHANNEL SUMMER REBRAND

Briefed to create bespoke branding for Disney Channel UK for Summer, targeted at the Gen Z audience. Use current graphic trends & utilise key talent.

Taking inspiration from the 80’s Miami nights vibe, we created branding with neon lighting, gradients, beach inspired elements, geometric shapes and a light pastel colour palette.

- Channel Bug

- 12x Idents

- 2x bumpers

- 5x Lower thirds

- 7x Show Endboards

- Opener & Closer

Role: Creative Lead, Art director

The rebrand was so successful the channel the rolled it out across the European and South African Markets.